Working with SaaS and Tech Companies to Optimize Their
Go-to-Market Strategy
We help CEOs dramatically increase the value of their business and build the foundation for the next stage of growth.
3 Pillars of GTM Success
Strategy
Creating alignment and removing friction between Sales, Marketing, Customer Success and Channel is imperative in order to scale to the next phase of growth.
Culture
When a comprehensive GTM Strategy is incorporated into a strong culture, there is exponential growth. We work with CEOs on strategies to maintain and enhance their culture.
People
A challenge for a company at any stage is recruiting and retaining top talent. We help create recruiting, interviewing, and onboarding processes to hire and retain top talent
Value-Add Services
Optimize pricing/packages
Reduce churn to significantly increase valuation
Ideal customer profile and segmentation strategy
Reduce discounts to increase lifetime value (LTV)
channel teams
Speed to lead improvements to win more deals
Revise compensation plans to drive the right behavior
Create forecasting consistency
Tech stack analysis
Channel strategy formation
Create clear differentiation from competition
Increase gross and net retention
Create expansion revenue streams
Move customer success from reactive to proactive
Increase win percentages
Create processes to hire and retain top talent
Atlas Engagements
Assessment & Build
- The assessment starts with a deep dive into your current GTM Strategy. This includes extensive research, 1:1s and audits looking at close to 40 critical components of your business.
- Your GTM Build is then created based on the assessment and our recommendations.
Implementation
- Following our GTM Build, we offer various implementation services.
- These range from founder lead consulting and advisory services to long term engagements where we pair our clients with a fractional GTM Executive to ensure successful adoption cross-departmentally.
Advisory/Consulting
- Custom advisory, consulting and fractional engagements available as well.
- All long term engagements with a fractional GTM Executive include advisory services from the founder.
Meet Our Founder
Dave Thomson
As CRO, led two companies (Allbound & Winmo) in the last 5 years to successful exits.
Worked with multiple companies as a Board Member and as an Advisor.
Close to 20 years of experience in scaling SaaS companies.
2021 Globee Awards CRO of
the Year.
Led international expansion into EMEA in each of the last two roles.
Experienced in M&A, having lead point and strategy on four accretive acquisitions.
Testimonials
Ready to Scale?
Schedule a call with us today.
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