About Us

The Story of Atlas

I built Atlas Revenue Group having experienced first-hand how small changes to a company’s Go-to-Market strategy can add millions to their valuation.

SaaS CEOs in the sub-20M ARR range universally have challenges with their GTM strategy. Their pricing isn’t optimized, discounting is too heavy, churn is too high, alignment between departments isn’t there, and they can’t afford to take the risk, nor incur the expense, of bringing on a full-time CRO.  I wanted to cater specifically to these CEOs by helping them optimize their GTM strategy, lay the foundation for future growth, and do so without incurring the financial risk.

Additionally, I know that a strong GTM strategy is just part of the equation.  To really accelerate growth, you need to pair this strategy with a strong culture and talented people.  I’ve helped build award winning cultures based on transparency, recognition, accountability, and trust. I wanted to be able to not only share these methods I’ve developed to foster these cultures, but also share the processes I’ve developed to help improve hiring and increase employee retention.

Finally, as an advisor myself, I know that even the most successful founders didn’t do it alone. I reached out to the most successful leaders I know in various GTM functions and I’m incredibly excited to have an amazing advisory team to help guide me along this journey.