by Dave Thomson | Mar 24, 2023 | Uncategorized
ICP: Ideal Customer Profile: The simplest definition is that this is the fictitious description of the types of customers that would be the ideal buyers of your offerings. These are generally created looking at a multitude of various attributes...
by Dave Thomson | Mar 14, 2023 | Uncategorized
I looked at over 100 SaaS lead gen forms (probably a good bit more) these past few weeks and 90%+ weren’t optimized for lead conversions. As CEO or CRO, obviously focusing on how to increase close rates and net retention is paramount, nothing earth shattering here,...
by Dave Thomson | Mar 7, 2023 | Uncategorized
One of the things I enjoy about putting together GTM Strategies is that sometimes it’s the smallest, most innocuous change that completely alters a company’s growth trajectory. I’ll be writing in-depth about each topic, but take a look at some of these data points to...
by Dave Thomson | Mar 7, 2023 | Uncategorized
The cost of mis-hires at emerging SaaS companies is astonishing. (hint: millions!) What’s even more surprising is how little time and attention is generally spent on fixing the issue. Now, truth be told, I think most CEOs don’t spend enough time on it because they are...
by Dave Thomson | Mar 7, 2023 | Uncategorized
After over a decade of designing comp plans for SaaS companies, as well as reviewing hundreds of plans, here’s a few pieces of advice: Start with the Why You need to start by understanding why you’re putting together compensation plans in the first place. The...
